Polestar (2022)
Art for Art

How do you sell a discontinued car model that costs 1,5 million? When Polestar needed to sell the last ten cars of their most expensive model (Polestar 1), we needed to attract a target group that already had EVERYTHING – The ones that cares less about horsepower and performance and more about a cool experience.  

We developed a unique currency for the car that unable people to exchange art for another piece of art, a Polestar 1. Since nothing is left to change in the car and everything is meticulously designed, the car is basically a big piece of art. Polestar received more than 500 requests to buy a car with art and art from one of the worlds most recognized artist where exchanged.

AWARDS
2022 Guldägget, Gold
2022 OneShow (Direct Marketing Innovation), Shortlist
2022 OneShow (Experience & Immersive), Shortlist
2022 New York Festivals (Activation), Finalist
2022 New York Festivals (PR), Shortlist
2022 Eurobest (Creative commerce), Shortlist
2022 Gerety Awards (Alternative), Shortlist