In Sweden, morning coffee is the most important cup of the day and it’s a consumption moment that no other Swedish coffee brand own. We took inspiration from the morning ritual and the act of going up for what one loves in life.

That's where Löfbergs Coffee Roastery comes in, providing that extra boost of energy and motivation to do just that. We traveled the country and asked Swedes what they get up for. A question with countless answers. Authenticity was a guiding principle throughout the project, reflecting the company's genuine idealism and innovations for both people and the environment. No scripts, just real folks. The result? Löfberg went from shelf underdog to topdog.
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AWARDS
100-Wattaren, Gold
Strategy Awards, Gold
Strategy Awards, Diploma